Definition of Hype
Hype
hype


Definition/Meaning
(noun)
in informal usage, extravagant promotion or publicity, often involving exaggeration or deception for the sake of publicity or profit;

e.g. People fell for the hype of the weight loss products instead of making healthy lifestyle choices.

(verb)
to intensively publicize or promote something (an idea or a product), especially using exaggeration to overstate its benefits or significance;

e.g. The salesman could effortlessly hype the product to any customer.

(verb)
in informal usage, to stimulate someone and make them more lively, excited, or enthusiastic (used as "hype up");

e.g. The coach made a speech to hype up the team before the game.

(adjective)
in informal usage, cool or excellent;

e.g. We attended a hype party on Friday night.





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Phrases
  • all sizzle and no steak



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