Definition of Reposition
Reposition
re·po·si·tion
Definition/Meaning
(verb)
to place or position something again, often in a different position from its current one, to change or adjust something's position;
e.g. They had to slightly reposition the telescope so that it stayed focused on the star they were observing.
(verb)
to change the figurative position of a product or a company by altering its image, usually in order to target a new audience or a wider market;
e.g. They are trying to reposition the brand so that they can appeal to a younger audience.
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