Definition of Rollout
Rollout
Roll·out
Definition/Meaning
(noun)
The act of introducing or launching a new product, service, or policy.
e.g. The company planned a massive rollout of their new smartphone next quarter.
(noun)
the public introduction of a new aircraft; an occasion when a new product or service is first offered for sale or use;
e.g. The new F-12 fighter jet is on rollout from the government today.
(verb)
to introduce a new product for widespread sale;
e.g. The holidays are approaching, which means it's the perfect time for companies to rollout new, hot ticket items.
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